Marketing for hospitality. Coaching for men.
Grow your business. Become your best.
I build the marketing that gets hospitality brands found and booked. And I coach men to lead themselves, and everyone counting on them, with clarity and strength.
Two ways to work with me
Pick your path
Grow your hospitality business
Get found in the AI era. Direct bookings, modern search, paid that pays, and marketing systems that turn browsers into booked guests.
See the marketingBecome your best
Coaching for men who already carry a lot and want to lead it well. Clearer decisions, stronger character, and real accountability.
See the coachingWho is Robert Goodman?
I help businesses grow, and I help men lead.
For fifteen years I have operated companies, rebuilt teams, and built the marketing and revenue systems behind boutique hospitality. Today that work lives in Echo Hospitality and InnDojo.
Alongside it, I coach men through real personal development, grounded in years of facilitating men’s work. Different rooms, same job: build the system, back the people, get the result.
The work
The companies behind the name
Founder & CEO
InnDojo
The revenue and marketing system for event-driven hotels.
Founder
Echo Hospitality
AI-era marketing studio for independent hospitality.
Operating partner
Cedarwood Asset Management
Capital and marketing for real estate and family offices.
Advisor
U&I Consulting
Independent marketing and growth advisory.
Coach & facilitator
Coaching for men
Helping men lead themselves and the people counting on them.
What I work in
The ideas behind the work
Hospitality
Direct bookings, guest experience, and running a property that fills itself.
Marketing
Getting found, telling the story, and turning attention into revenue.
AI
How AI is rewriting search, and how to become the answer it gives.
Men's work
Character, clarity, and leading yourself before you lead anyone else.
Goodman. His last name very accurately describes him.— Brian Gates
Let's talk.
Tell me where you are and where you want to go. If it is a fit, we will get to work.